Establish Contact With Customers: Acknowledge and Greet Customer

A receptionist is the first point of contact for anyone from outside the business, either on the telephone or in person. All clients or customers are crucial to your organisation: without them there would be no business. Therefore, the top priorities of a receptionist, and of all other personnel in the organisation, are to keep present external customers happy and to attract ne ones.
The other reason why a receptionist is so imporant is because they are the link between personnel in all internal departements and customers outside the business. How the receptionist receives visitors can have a significant impact on the public relations of the organisation, and can create either a positive or negative corporate image.
Also, how the receptionist provides a service to other members of staff in all departements can have a positive or negative effect on how they deal with external customers. For example, if the receptionist does not answer the phone promptly and transfer calls to the appropriate person, or they forget to pass on a message immediately, or they are impatient with requests, the job of to other personnel in the organisation is made more difficult.